If you're concerned about supporting big box retailers right now due to the recent diversity, equity, and inclusion (DEI) boycott, you're not alone.
As more people become aware of how their dollars influence corporate behavior, a new wave of conscious shopping is emerging. In this “post-DEI economy,” supporting mission-driven, independent brands is more important than ever.
At Locsanity, we stand for integrity, inclusivity, and empowering our customers with premium loc and natural hair products made with care.
That’s why we invite you to shop directly at Locsanity.com—where your purchase not only supports your hair health but also empowers real change.
Why Shop Directly from Locsanity?
When you shop with us, you're not just purchasing hair care—you’re making a statement about where your money goes and who it supports.
So in addition to shopping through large retailers, you can always support and shop directly on our website for premium, plant-based hair care products.
Here are 10 powerful reasons why more customers are choosing to shop directly on Locsanity.com:
1. Premium, Plant-Based Ingredients
We take pride in using high-quality, plant-based ingredients that nourish your locs, natural hair, and skin. Our products are free from harmful toxins and chemicals, ensuring your hair and body stay healthy, hydrated, and strong.
2. Expertly Formulated for Coily Hair
Unlike mainstream brands that focus almost exclusively on loose and straight hair textures, we specifically formulate our products for coily and curly textured hair. Our formulas are backed by science and designed to provide moisture, strength, and protection for your unique hair needs.
3. Black and Woman-Owned
Locsanity is proudly Black- and woman-owned, ensuring that your dollars directly support a business that understands the community it serves. By shopping with us, you're investing in Black entrepreneurship and helping to create generational wealth within our communities.
4. We Educate
We don’t just sell products—we provide knowledge! Locsanity is committed to educating our customers on proper loc maintenance and natural hair care through our Locsanity Academy, blog, and expert tutorials.
5. We Empower
The skilled professionals who install and maintain our locs deserve all the love and support they can get . That’s why we created the Locsanity Loctician’s Network, to provide support and access to resources that assist them in growing their businesses and building generational wealth.
6. We Listen
Unlike massive corporations where your feedback gets lost, we truly listen. Our customers' suggestions, and even frustrations, drive our product innovation, customer care strategy, and overall desire to always exceed your expectations..
7. Free Shipping Nationwide
Instead of squeezing our customers at every turn, we actually want you to enjoy shopping with Locsanity. That’s why we offer free nationwide shipping—so you can enjoy your favorite Locsanity products without worrying about the added cost of paying for shipping, no matter how big or small your order is.
8. Order Protection Available
Hassle-free shopping is the only way to go! That’s why we do everything possible to provide you with total peae of mind. We understand the frustration of lost or damaged orders, which is why we provide order protection. Shop with confidence, knowing your purchase is safeguarded from checkout to delivery.
9. Wide Range of Products
Our product range is vast and varied. We’ve got everything frommoisturizers and oils to refreshing sprays and loc accessories. Locsanity is your one-stop-shop for all your loc, natural hair, and personal care needs..
10. We Give Back
Locsanity is committed to uplifting our community. We’re always excited to support organizations that uplift and empower the marginalized, underserved, and underrepresented. Your purchase is more than a transaction—it’s an investment in a greater cause. We pledge to always pay your support forward.
Where to Shop in a Post-DEI Economy?
If you're questioning your support of large retailers due to the DEI boycott, Locsanity offers a powerful alternative. We’ve built our brand from the ground up with diversity, equity, and inclusion at the center—not as a marketing trend, but as a lived commitment.
We're not pivoting away from our values. We're doubling down on them.
Support Locsanity.com: Shop Direct & Make a Difference
Choose Locsanity for a shopping experience that resonates with your values. Not only do our products cater to the specific needs of coily hair, but they also support ethical business practices that contribute to community growth and empowerment.
As we continue to strive for excellence and innovation, we invite you to be part of a consumer movement that values quality, integrity, and social responsibility.
Ready to experience the best in loc and natural hair care?
Shop Now and join the movement!
Stay Connected!
Follow us on Instagram @Locsanity for the latest updates, tutorials, and exclusive offers.
